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CGI, Guangzhou organizes promotional event for Indian Herbal/Ayurveda/Beauty Products in China

As part of its efforts to promote Indian Ayurveda and herbal products in South China, the Consulate General of India (CGI), Guangzhou organized a Webinar on “Promotion of Herbal/ Ayurveda/ Beauty Products in China”. A press release from CGI, Guangzhou said that more than 70 Indian exporters, representing Ayurvedic Medicine Manufacturers of India (AMMOI), Karnataka Soaps & Detergents Limited, Pharmaceutical Export Promotion Council (Pharmexcil), Basic Chemicals, Cosmetics & Dyes Export Promotion Council (Chemexcil), Ayurvedic Drug Manufacturers’ Association (ADMA) took part in the event. The webinar was organized by the CGI in cooperation with Ministry of Commerce and Ministry of Ayush.

Consul General Shambhu Hakki told Prasar Bharati, Beijing, there is great potential in China about products related to personal care, especially herbal products. China is the second largest market for herbal products and demand is also there but most of beauty products are imported. That’s where the Indian exporters can fit in the supply chain especially through cross border e-commerce platforms to start with as travel to China is effectively banned due to stringent border controls. This is an area where there is great opportunity for Indian exporters to fulfill the demands from the hospitality sector and tourism industry. He said, as there are not many domestic beauty brands for herbal products in China, Indian products can fill the gap and the consulate is trying to create the awareness and provide right kind of support.

Mr. Hakki addressed the participants and explained the objectives of the webinar. From China, Dr. C. K. Mohammad Shafeeque, a well-known practitioner of Ayurveda, Akhilesh Negi, General Manager, Personal Healthcare, P&G China and Zhang Haifan, expert from the Guangdong Beauty Cosmetics Association briefed the Indian exporters about regulatory aspects of selling Herbal/ Beauty/ Ayurvedic products in China. A presentation was also made on the modalities of selling the products through the Cross Border e-Commerce (CBEC) channels. During the Q&A session, experts from China answered several queries raised by the Indian exporters.

CGI, Guangzhou has been very active in promoting Indian business interests in China. In December, it facilitated a buyer seller meet for Indian Tea, organized by Tea Board of India. The event was held in a hybrid format saw a participation of more than 40 Chinese importers in-person and about 30 Indian Tea exporters through a virtual mode. In November, India’s former Ambassador to China, Vikram Misri inaugurated the India Store, which was an initiative of the Consulate General of India, Guangzhou to promote Indian products in China. In October, it organized a webinar on promoting Indian products on Chinese e-commerce platforms. More than 80 Indian exporters and the representatives of Indian Export Promotion Councils (EPCs) took part in the webinar. In September, a buyer-seller meet for Indian coffee, organized by Coffee Board of Indian was held. More than 35 importers took part from China and about 25 Indian coffee exporters attended the event virtually. Representatives of Chinese e-commerce companies also took part.


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